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> who_am_i
bryce campbell — copywriter, SEO content writer & editor
> about.log
15+ years across digital content, SEO writing, radio, TV, and brand campaigns.
8,000+ scripts written. Copy delivered for 300+ clients, Australia & international.
> clients.log
Intel · Adobe · Airbnb · Lynx · Dove · Dove Men+Care · Continental · Omo · WeWork · HP · Amplifon
> status.log
Freelancing for StudioHawk (Melbourne) & Tag (New York / London / Malaysia).
Zero missed deadlines across 8+ years freelance.
>
After multiple steps of script editing, as the original wording was misleading (it was suggesting that shaving removed 1/3rd of your skin), I directed the voice artist and we created a warm and informative final result.
This campaign is big on fun and laughs, so after discussion with the client and Tag team, we leaned heavily into the silliness of the ads to make something really memorable.
Created to run in the New Zealand market, this campaign gave me another chance to work with the very talented Lawrence Ola again. Directing his voice sessions are a pleasure, as he always produces a fantastic result.
Assisted Tag on this large-scale project to edit and improve host-uploaded 'Experience' and 'Service' listings with consistent brand voice. The CMS used (Luminate) was being actively developed with new AI options, making frequent adaptation and flexiblity a necessity.
The campaign required editing of asset copy and captions as well as cultural consultation for the AU market. Tag's new AI tool had modified all existing captions incorrectly which I was able to catch and correct just hours before they were finalised and sent to the client.
Worked with the Tag team providing editing and cultural consultation on Adobe's campaigns for Firefly. Editing was done through Wordbee, with a mix of AI and manual edits to improve language used in image and video assets.
